Ignite markets themselves as the world’s first premium global cannabis brand. Founded in 2017 by CEO Dan Bilzerian, Ignite is a Colombo Stock Exchange (CSE) listed and OTCQX traded company, with a cannabis-focus and a global licensing agreement that enables them to distribute Ignite branded products globally. Not only do they focus on the CBD and cannabis sectors, but they also aim to extend the business into other sectors, including, marketing, licensing, branding, sales, and distribution.
As a premium brand, Ignite are committed to delivering their customers the world’s best cannabis products. This means that they are selective about who they choose to work with, ensuring that they partner with experienced cultivators, processors, and manufacturers, and hold them to high standards. They say that ‘it will always be the best or nothing for IGNITE.’
They also describe themselves as a socially responsible company, who uses the power from their marketing and brand to positively spark their customers and consumers towards a healthy lifestyle.
Why is Ignite so popular?
Ignite is so popular because of founder, Dan Bilzerian, huge following on online. With over 43 million followers combined across different social media platforms, he uses these platforms to show off his extravagant, lavish lifestyle, while surrounded by adoring women. He uses these same methods to advertise and share Ignite products with his followers to achieve global market awareness. These controversial methods attract the brand’s specific target market, the majority being men between the ages of 18 and 35, showing them aspirational images, and beautiful women advertising the products. They don’t try to please or appeal to everyone; they are unapologetic and want to be memorable to those who want to buy their products. Ignite’s ability to organically market its brand and products through Dan Bilzerian’s social media is what gives them a unique edge in a new and growing, but already saturated and competitive market.
Where are Ignite based?
Ignite headquarters is based in Los Angeles, but the company has expanded worldwide. The business was launched in the US in 2018 and then expanded into the UK and Mexico in 2019. In 2020 the business is being expanded to Canada and the Middle East with many more places in mind. As the global CBD and cannabis markets are still growing and developing, Ignite has the opportunity to take its brand to customers all around the world.
What products do they sell?
The products that Ignite are able to market and sell depends on the country and their laws. For countries where cannabis is legal, they sell a range of products that are marketed as premium cannabis products. These include joints, buds, and drops.
For those countries where cannabis is not legal, the focus is more on CBD products. Some of those include:
CBD Tongue Drops
The CBD tongue drops are made from all-natural ingredients that can be used orally or topically on the skin. A 30ml bottle has 1200mg of CBD, at a concentration of 40mg/1ml. They come in the flavours: Cucumber Lemon Mint, Blood Orange, Tropical Fruits, Lavender, and Unflavoured.
The CBD roll-on uses a roller ball that allows you to easily apply the CBD oil to your skin. A 10ml bottle has 1000mg of CBD. They come in the scents: Lavender, Rosemary – Lemon, and Subtle Citrus.
IGNITE ONE Rechargeable Vape
You can get a starter kit that comes with one pod, or just the rechargeable vape device on its own. The rechargeable vapes are lightweight and have a soft-touch, matte coating, which makes it look luxurious. They have a pod capacity of 1.5 ml.
The CBD pods use natural, hemp-derived CBD extract and a range of natural flavourings. Each pod contains 250mg of CBD, and from a 3 second puff, you will get approximately 2 mg of CBD. They come in the flavours: Pink Chill [Calm], Blood Orange [Lucid], Tropical Fruit [Recharge], Apple Berry [Lucid], Watermelon [Recharge], and Mango [Calm].
CBD Lip Balm
The CBD lip balm is a mixture of natural, hemp-derived CBD extracts, shea butter, and other essential oils. It has a strength of 50mg CBD. The lip balm comes in the flavours: Cucumber Lemon Mint, Mango, and Natural.
Disposable Vape Pen
The disposable vape pen comes in the flavours: Apple Berry [Lucid], Watermelon [Recharge], Blood Orange [Lucid], Tropical Fruit [Recharge], Pink Chill [Calm], and Mango [Calm]. It contains 150mgs of CBD, and with a single 3 second puff, you will receive approximately 1-2mg of CBD in the flavour you choose.
As well as their CBD products, they also sell other items that help to turn it more into a lifestyle brand rather than just CBD and cannabis brand. They have a range of branded t-shirts, hoodies, jackets, hats, water bottles, gym leggings, and other items so that you can show off your love for the Ignite brand, while also encouraging a more active, healthy lifestyle for yourself.
They have also recently developed their own beverage division, and in some countries, are selling performance beverages, alkaline PH water, and spirits.
Are Ignite products available in the UK?
Ignite products are available in the UK as founder Dan Bilzerian decided that he wanted to try and break into the UK’s up and coming cannabis market. With an already well-established company in the US and Canada, which has been valued at around 90 million, it was well-positioned to set up and do well in the UK.
Even though cannabis is illegal in the UK, the selling of CBD is not because it doesn’t have any psychoactive effects. So as long as companies ensure their products do not contain THC and don’t make any claims about medical benefits, it is legal to sell.
As cannabis is illegal in the UK, the only products that they sell are their CBD products and their apparel. However, if the law changes, it is likely that it will not be long until they extend the range of products that are available in the UK.